Next month select Pink Floyd fans will have the opportunity to help create artwork inspired by the band’s “The Dark Side of the Moon” — using their brainwaves.
Pollen Audio Group, working with Richard Wright Music and Dolby Laboratories, will monitor the brainwaves of 100 volunteers as they listen to “The Great Gig in the Sky” from Floyd’s “Dark Side.”
“Your participation will involve listening to ‘The Great Gig in the Sky’ in Dolby Atmos while your brain’s responses are recorded using advanced (non-invasive) EEG technology,” according to the Pollen Audio Group’s website. “This process will capture the subtle dynamics of neural activity as it synchronizes with the music, revealing a snapshot of how your mind reacts to this timeless track from one of the world’s most iconic bands.
“What’s truly special is that your brain’s responses will be transformed into an artistic visualization. This personalized artwork will showcase the dynamic interplay between your neural patterns and the music’s emotional journey, creating a tangible and beautiful memento of this unique experience.”
The recordings will be used to create “Brainstorms: The Great Gig in the Sky,” an art installation that will be open to the public at a London venue later this year.
The brain recordings will take place Oct. 2-6 at Dolby’s Screening Room & Labs in Soho, London. Travel to Dolby’s studio and any other expenses will not provided.
“The Great Gig in the Sky” was written by keyboardist and Floyd co-founder Rick Wright. Session singer Claire Torey improvised vocals for the track, which earned her a co-writing credit on the song decades later.
Hopefuls can apply online to participate. Deadline to apply is Sept. 21.